The Advertising and Public Relations major, established in March 2007, aims to cultivate competent talents in the fields of advertising and public relations, which are receiving attention in the 21st century. This major is divided into Advertising, where students learn and research advertising production and trends, and Public Relations (PR), where they learn about communication activities and plans of companies or organizations. The department strives to maintain passion for advertising and PR by arranging field trips for practical education, inviting competent experts from the field to learn professional knowledge together, and actively encouraging students to submit works to advertising production-related competitions.
Also, it fosters advertising and PR professionals who can demonstrate diligent, competent, and responsible leadership and cultivates the ability to perform honest and responsible tasks in the field based on an understanding of the basic qualities of an advertising and PR professional. Specifically, it produces progressive advertising and PR professionals who can contribute to the advertising and PR culture suitable for the hybrid local era, and it proposes the cultivation of competent abilities to participate in social education for the development of sustainable personal capacities, while forming a professional ethics that can contribute to the community aiming for cutting-edge communication.
a. Foster advertising professionals who can contribute to the formation and development of humanistic advertising culture
b. Secure excellent new scholars to complete future-oriented and creative education
c. Train talents who can adapt to social life and maintain their dignity by linking various university liberal arts programs and faith life programs with major education
◼ Cultivate advertising and PR professionals who can demonstrate diligent, competent, and responsible leadership - Cultivate the ability to perform honest and responsible tasks in the field based on the understanding of the basic qualities of an advertising and PR professional
◼ Produce progressive advertising and PR professionals who can contribute to the advertising and PR culture suitable for the hybrid local era - Form professional ethics that can contribute to the community aiming for cutting-edge communication, and propose competent abilities to participate in social education for the development of sustainable personal capacities
The Advertising and Public Relations major at Catholic Kwandong University was established with the aim of cultivating competent talents in the fields of advertising and public relations, which are receiving attention in the 21st century, and aims to create a place for holistic education to lead the Korean advertising and PR industry in cooperation with related departments. For practical education, field trips are arranged, and competent experts from the field are invited as lecturers to learn professional knowledge. Also, the department actively supports students to enhance their passion for advertising by producing advertisements for student competitions and actively supporting the submission of related papers. In addition, the department is preparing concrete educational methods and systems toward future-oriented education, recognizing the equal importance of the theoretical and practical aspects of advertising, and is striving to encourage interdisciplinary research activities and enhance practical equipment for them.
MOS Certification, ITQ Certification, GTQ Certification, Social Survey Analyst, Big Data Analyst, Outdoor Advertising Specialist, SNS Promotion Marketer, Online Marketer, etc.
[Fields of Entry] Advertising agencies, Ad Planning agencies, PR agencies, Broadcasting stations, University professors, Media-related research institutes, Event companies, Film companies, Production companies, Newspapers, Publishing companies, Design-related companies, Brand consulting companies, Corporate PR departments, etc.
[Main Jobs] Advertising AE, Advertising (CF) PD, Broadcasting PD, Advertising (Media) Planner, (Online) Advertising Specialist, PR (Public Relations) Specialist, Designer, Copywriter, Outdoor Advertising Specialist, Art Director, Digital Marketer, Convention Planner, Entertainment Planner, Opinion Surveyor (Research Company), Local government and government public institution experts, Internal Communicator, PA Specialist, PI Specialist, Digital Signage Specialist, etc.
Must have registered at least 8 times (exceptions are made for early graduation)
Must have acquired graduation credits according to the regulations for credits completed by grade, and pass the graduation thesis (work) review [* 4th year, 2nd semester, completion of graduation work comprehensive design credits and acquisition of 60 points evaluation]
Those who have completed the basic course (36 credits) and acquired an average of 60 points or more through the submission of graduation work, or those who have completed the basic and advanced courses and acquired an average of 60 points or more through the submission of graduation work.
| Academic Year | Semester | Courses | ||
|---|---|---|---|---|
| Basic Courses | ||||
| 1 | 1 | Advertising Practice (3-3-0) | Business Practice (3-0-3) | - |
| 2 | Communication Theory and Practice | Introduction to Marketing(3-0-3) | - | |
| (3-2-1) | ||||
| 2 | 1 | Advertising Planning Theory (3-3-0) | Presentation Practice (3-0-3) | Advertising English (3-3-0) |
| 2 | Media Theory (3-3-0) | Advertising Statistics (3-0-3) | Brand Management Practice (3-0-3) | |
| 3 | 1 | PR Cases and Practice (3-0-3) | - | - |
| 2 | Advertising Psychology Theory (3-3-0) | - | -
|
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| Academic Year | Semester | Courses | |
|---|---|---|---|
| Advanced Courses | |||
| 3 | 1 | Outdoor Advertising Practice (3-0-3) | Traffic Advertising Theory (3-3-0) |
| 2 | Copywriting Practice (3-0-3) | Community Problem Solving Capstone Design (3-2-1) | |
| 4 | 1 | Project Practice (3-0-3) | - |
| 2 | Graduation Work Comprehensive Design (3-1-2) | - | |
